Ethics & Editorial
Independence
Health information is only worth trusting if it isn’t being shaped by who’s paying. This page explains, plainly, how My Medicine Advisor stays independent — and why, given how the site is set up, advertising simply isn’t in a position to influence what we publish.
“The whole point of a health site is that you can trust what it says. That means no advertiser, and no money, gets to change the content — and I’ve kept the setup simple enough that none of them can.”— Sameer Patel | Founder & Editor, My Medicine Advisor
Why Independence Matters
People make real decisions about their health partly based on what they read online. That puts a simple obligation on a health site: what you read here should reflect the evidence, not a commercial interest.
Content Reflects Evidence, Not Revenue
What we write is based on the best information we can find from reliable sources — never on what might earn the site money or please an advertiser.
Honest About Funding
The site is supported by advertising, and we’re open about that. We don’t hide how it’s funded or pretend there’s no commercial side to running it.
Readers Come First
The site answers to its readers, not to sponsors. If something is true and useful but commercially inconvenient, it still gets published.
The Principles We Hold To
Four simple commitments sit behind how content here is written and presented.
Honesty
We report what the evidence says, without sensationalising it or cherry-picking findings to fit a conclusion we’ve already decided on.
Transparency
We’re open about how the site works — that it’s ad-supported, that content is AI-assisted and human-edited, and who’s behind it.
Independence
Commercial relationships don’t shape the content. The evidence leads; advertising follows separately and never the other way round.
Accountability
Content is sourced and dated, the editor stands behind it, and when something is wrong we correct it openly rather than hiding it.
How Independence Works Here, Specifically
We won’t describe a corporate firewall we don’t have. The honest version is simpler — and, in some ways, stronger: there’s no advertiser in a position to influence the content in the first place.
No direct advertiser deals
Ads are served programmatically through a third-party network. We don’t sell ad space to brands directly, so no advertiser is in a position to ask for changes to what we write.
No sponsored content
We don’t publish paid articles or “advertorial.” There’s no arrangement where a company pays to have something written or framed a certain way.
No affiliate links
We don’t currently use affiliate links, so there’s no commission riding on whether you click or buy a particular product.
One editor, accountable to readers
The site is written and edited by its founder. The only interests it’s built to serve are its readers’ — not a sales team’s, because there isn’t one.
What We Always — and Never — Do
The commitments below apply to everything on the site.
✅ We Always
Base content on evidence
We work from recognised, authoritative sources and link to them where we can.
Keep advertising identifiable
Ads are recognisable as ads, kept separate from the editorial content.
Be open about funding
We say plainly that the site is ad-supported and how that works.
Correct openly
Meaningful corrections are noted and dated rather than quietly edited away.
❌ We Never
Take payment to favour a product
We don’t accept money to write about, recommend, or rank a product favourably.
Let advertisers approve content
No advertiser gets to review, change, delay, or block what we publish.
Disguise ads as editorial
We don’t run paid content dressed up to look like an independent article.
Hide corrections
We don’t quietly bury mistakes to protect anyone’s commercial or reputational interests.
Sources, AI & Corrections
Independence sits alongside the rest of how the site is run. In short:
Primary Sources
We build content from authoritative sources rather than secondary aggregators. More on how content is made is in our Editorial Policy.
AI, Disclosed
We use AI to assist with drafting and editing, and a human edits and is responsible for what’s published. Details are in our AI Transparency Policy.
Open Corrections
When we get something wrong, we fix it openly. See our Corrections Policy for how to flag an error.
Related Policies
This policy works alongside the rest of our transparency and trust pages.
Editorial Policy
How content is created and checked
Corrections Policy
How errors are fixed and disclosed
AI Transparency
How AI is used, and where humans decide
Ads & Affiliates
How advertising works here
Medical Disclaimer
Scope and limits of our content
Privacy Policy
How we handle data
About Us
Who runs the site
Contact
Get in touch
Questions About Our Independence?
If you ever think a piece of content looks commercially influenced, or you have a concern about our independence, please tell us — we’d want to know.
Get in Touch
Email us with any ethics or independence concern, or use the contact form. A real person reads it.
Email: • or via the Contact page
Independent by Design
No advertiser influence, no sponsored posts, no affiliate links — content that answers to readers.